It seems that everyone wants to start their own home based business and call their own shots. Who could blame them when the benefits are so enticing? There is no clock to punch or boss to avoid. No quotas to meet or dictators to micromanage your vacation time. Working for yourself is the ultimate of freedoms. While it sounds great, there are some serious responsibilities that go along with these new found freedoms. One of the biggest obstacles in writing your own ticket is just that: You have to write your own ticket!
In essence, you have to figure out when, where and how you are going to get paid. This can be a tremendous responsibility if you are just starting out. Many people start out with the best ideas and the best products, but tend to fall short in their marketing strategies; if they even have one at all. We all hear that if you build it, they will come, but most of the time, it doesn’t work out that way. Advertising your business, big or small, is a must.
Effective advertising is the key to creating any successful business, regardless of the business model you choose. One business model that has been gaining in popularity is the E-zine model. An E-zine or electronic magazine, is simply an online version of the coffee table magazine you see in the office or in many waiting areas. E-zines have taken the internet by storm and many entrepreneurs are quietly earning boatloads of cash by publishing from the comfort of their own homes. There are a number of things that make E-zines an attractive start-up opportunity. Let’s look at a couple to see if this business might be right for you.
Low Cost Start-up
Almost anybody can start their very own E-zine on a shoestring budget. While you won’t have all the bells and whistles of the larger, more established online magazines, scaling up is very easy once you start making money. The essentials that you need include a website and an auto-responder. These can easily be obtained for about the cost of a decent dinner for two. If you have the time and are internet savvy, you may be able to build a website yourself using a free Word Press template.
Using an E-zine business model allows you to get your advertisement ideas or products in front of your prospects in just a few clicks of a mouse. Once you build a subscriber base, many repetitive tasks can be automated in order to build a know, like and trust relationship with your audiences. If you are able to provide great content in an easy to read format, you can get free advertising by asking your subscribers to share with their friends. If you are familiar with viral activity on the internet, this will be encouraging to you because the potential for exposure is huge.